Partnerships
For brands and rights-holders exploring commercial opportunities with Smarkets or SBK.
Official Sports Trading Partner, Rolex SailGP Championship
In February 2026, Smarkets became the first-ever Official Sports Trading Partner of SailGP. The 3-year deal brings real-time race data into prediction markets for fans across the UK, Ireland, and Sweden.
The partnership includes the Emirates Great Britain SailGP Team (2025 Season Champions) and the Portsmouth Grand Prix event.
- 3-year exclusive partnership
- Integration rights in UK, Ireland, and Sweden
- Emirates GBR Team & Portsmouth event
- 2026 season: January (Perth) to November (Abu Dhabi)
Official Training Wear Sponsor, AFC Bournemouth
From July 2025, SBK is the Official Training Wear Sponsor of AFC Bournemouth for the 2025/26 Premier League season. SBK branding appears on all first-team training wear.
The deal also includes the AFC Bournemouth podcast (SBK as Presenting Partner) and a dedicated presence in the club's training gallery.
- 2025/26 season training wear sponsorship
- Presenting Partner of AFCB podcast
- Training gallery presence
Official Sleeve Partner, Hibernian FC
In August 2024, SBK became the official Men's sleeve partner of Hibernian FC in the Scottish Premiership, a deal running through summer 2026. SBK branding features on the Men's First Team playing kit and across Easter Road.
- 24/25 & 25/26 season sleeve sponsorship
- Kit branding on Men's First Team
- Significant branding at Easter Road
Official Betting Operator, DP World Tour
In March 2026, SBK became the Official Betting Operator of the DP World Tour for the UK and Ireland. The two-year deal includes presenting partner status for tournament odds pages and integration into the DP World Tour fantasy game.
SBK is also Official Partner for three marquee 2026 tournaments: the Genesis Scottish Open, Husqvarna British Masters presented by Sir Nick Faldo, and the Amgen Irish Open.
- 2-year Official Betting Operator (UK & Ireland)
- Presenting Partner of tournament odds pages
- Fantasy game integration
- Official Partner of 3 flagship tournaments
Explore a partnership
We're interested in sports properties, media rights, and brand integrations that bring event-driven markets to new audiences.
partnerships@smarkets.com