About Smarkets

Smarkets is an award-winning, product-led, sports betting company headquartered in London that processes billions of pounds in traded volume each year.

We operate two main products - the Smarkets exchange, a sophisticated betting exchange and prediction market platform, and SBK, an app that delivers industry-disrupting odds by drawing prices from the exchange and presenting them in a sleek, sportsbook interface.

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Real-time financial technology

Real-time financial technology

We’ve built and continue to enhance one of the largest and most technologically advanced betting exchanges with better odds than the competition.

Our Mission

Our Mission

Smarkets is fighting for what’s right in our corner of the universe, and that means fixing betting with a core focus on price and product.

Useful information

Useful information

We believe that the probabilities generated by our prices can provide a valuable social utility thanks to the ‘wisdom of the crowds’ phenomenon.

Who we are

We’re bringing together smart minds from different experiences, disciplines and cultures to produce not only a pioneering product, but also a world-class company.

Find out more about the people and teams at Smarkets here.

139 People
31 Nationalities
25 Languages

Press & Media

Smarkets and its exchange prices are regularly featured in top-tier publications, including the Wall Street Journal, Financial Times, Bloomberg, WIRED, and more.

To get in touch with our press team, please email press@smarkets.com.

BBC News The Telegraph The Wall Street Journal Bloomberg

Press Kit Coverage

A history of Smarkets

We began as a small group of investors and developers who saw the potential to apply financial trading principles to the online sports world.

Jul 2020

Exchange multiples

Smarkets introduces custom multiples on its exchange with the ability to both buy and sell.
Apr 2018

Event record

A total of £57.4m is traded on the Grand National, the first time a single event on Smarkets has had more than £50m in volume.
Aug 2017

100 people

Smarkets hires its 100th employee and also moves into new downtown digs in Los Angeles.
Dec 2016

Increased in-play functionality

New trade out and keep bets in-play features.
Nov 2016

Deloitte Fast 50 success

Smarkets comes fourth in the annual Deloitte Fast 50 ranking of the fastest growing technology companies.
Dec 2015

New HQ

Smarkets moves in to a new top-floor office in trendy St Katharine Docks.
Mar 2015

Smarkets passes £1bn traded

Smarkets surpasses £1bn lifetime trades after a record-breaking Cheltenham Festival.
Aug 2014

Smarkets adds more currencies

Smarkets adds a further 11 currencies to their offering.
Apr 2014

Smarkets Affiliates

Smarkets launches an in-house affiliate scheme.
Apr 2014

Smarkets surpasses £500m lifetime trades.

Smarkets passes £500m mark in total lifetime trades.
Jan 2014

Smarkets release zero-delay management system

Smarkets release an innovative, zero-delay management system for live football markets.
Dec 2013

Smarkets on Android

A Smarkets App is now available for Android customers.
Jul 2013

Smarkets launches new brand identity

Smarkets re-emphasises its position as a professional trading exchange with the launch of a new brand identity and key features enhancing the trading experience.
Apr 2012

Smarkets surpasses £100m lifetime trades

Smarkets passes £100m mark in total lifetime trades.
Feb 2012

Smarkets adds another currency

Expansion to continental Europe with Euro added as currency.
Jan 2012

Smarkets introduces 2% commission

Introduction of industry-low flat 2% commission structure.
Nov 2011

Smarkets surpasses £50m lifetime trades

Smarkets passes £50m mark in total lifetime trades.
Feb 2011

Smarkets adds Horse Racing

Horse racing is added to the growing sports markets offering.
Dec 2010

Smarkets rated in the top 10 young European companies

The Wall Street Journal Europe identifies Smarkets as one of 10 young European companies that are leading the charge in the continent’s efforts to take on Silicon Valley.
Oct 2010

Smarkets surpasses £1m lifetime trades

Smarkets passes £1m mark in total lifetime trades.
Feb 2010

Smarkets opens for public trading

Smarkets exchange opens for public trading.
Aug 2009

Smarkets v1 is released

Smarkets launches its first, invite-only version of the exchange.
Jan 2008

Work on Smarkets begins

Hunter Morris and Jason Trost incorporate Smarkets and start programming the exchange platform.