About Smarkets

Smarkets simplifies peer-to-peer trading on sporting and political events. With our industry-leading commission rates, you can set your own odds and trade against others with confidence. Betting should be priced like a commodity, because it is one.

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Real-time financial technology

Real-time financial technology

We’ve built and continue to enhance one of the world’s largest and most technologically advanced betting exchanges that offers better odds than the competition.

Our Mission

Our Mission

Smarkets takes a stand for integrity with its superior online investment platform for honest, user-centered trading on sports, politics and current affairs.

Transparent Trading

Transparent Trading

Our state-of-the-art platform has handled over £5 billion worth of trades since launching in 2010 and is capable of processing thousands of trades per second.

Who we are

We began as a small group of investors and engineers who saw the potential to apply financial trading principles to the online betting world. With that in mind, we set out to make a difference in the industry by developing an online platform focused on honest, user-centered trading.

106 People
35 Nationalities
25 Languages

A history of Smarkets

We began as a small group of investors and developers who saw the potential to apply financial trading priciples to the online sports world.

April 2018

Event record

A total of £57.4m is traded on the Grand National, the first time a single event on Smarkets has had more than £50m in volume.
Aug 2017

100 people

Smarkets hires its 100th employee and also moves into new downtown digs in Los Angeles.
2016
Dec 2016

Increased in-play functionality

New trade out and keep bets in-play features.
Nov 2016

Deloitte Fast 50 success

Smarkets comes fourth in the annual Deloitte Fast 50 ranking of the fastest growing technology companies.
2015
Dec 2015

New HQ

Smarkets moves in to a new top-floor office in trendy St Katharine Docks.
Mar 2015

Smarkets passes £1bn traded

Smarkets surpasses £1bn lifetime trades after a record-breaking Cheltenham Festival.
2014
Aug 2014

Smarkets adds more currencies

Smarkets adds a further 11 currencies to their offering.
Apr 2014

Smarkets Affiliates

Smarkets launches an in-house affiliate scheme.
Apr 2014

Smarkets surpasses £500m lifetime trades.

Smarkets passes £500m mark in total lifetime trades.
Jan 2014

Smarkets release zero-delay management system

Smarkets release an innovative, zero-delay management system for live football markets.
2013
Dec 2013

Smarkets on Android

A Smarkets App is now available for Android customers.
Jul 2013

Smarkets launches new brand identity

Smarkets re-emphasises its position as a professional trading exchange with the launch of a new brand identity and key features enhancing the trading experience.
2012
Apr 2012

Smarkets surpasses £100m lifetime trades

Smarkets passes £100m mark in total lifetime trades.
Feb 2012

Smarkets adds another currency

Expansion to continental Europe with Euro added as currency.
Jan 2012

Smarkets introduces 2% commission

Introduction of industry-low flat 2% commission structure.
2011
Nov 2011

Smarkets surpasses £50m lifetime trades

Smarkets passes £50m mark in total lifetime trades.
Feb 2011

Smarkets adds Horse Racing

Horse racing is added to the growing sports markets offering.
2010
Dec 2010

Smarkets rated in the top 10 young European companies

The Wall Street Journal Europe identifies Smarkets as one of 10 young European companies that are leading the charge in the continent’s efforts to take on Silicon Valley.
Oct 2010

Smarkets surpasses £1m lifetime trades

Smarkets passes £1m mark in total lifetime trades.
Feb 2010

Smarkets opens for public trading

Smarkets exchange opens for public trading.
2009
Aug 2009

Smarkets v1 is released

Smarkets launches its first, invite-only version of the exchange.
2008
Jan 2008

Work on Smarkets begins

Hunter Morris and Jason Trost incorporate Smarkets and start programming the exchange platform.