Newsroom

Press contact

For media requests, interviews, or brand assets:

press@smarkets.com

Company boilerplate

Founded in 2008 and headquartered in London, Smarkets is a financial technology company operating a regulated prediction market for trading on the outcomes of major global events. The company runs three core products: the Smarkets exchange, the SBK consumer sportsbook, and a proprietary market-making business. Built on proprietary exchange technology and focused on transparent, market-driven pricing, the platform has processed more than $60B in lifetime traded volume across 5 licensed jurisdictions. Smarkets is backed by institutional investors including Susquehanna Growth Equity, Passion Capital, and DTCP.

Leadership

Executive bios, headshots, and team details.

Key facts

Founded: 2008 · HQ: London · Team: 100+ (45% engineering & technical) · 2024 revenue: $31.4M · Profitable · Licensed in 5 jurisdictions

Logos

Smarkets and SBK logos in SVG and PNG formats, for light and dark backgrounds.

Brand guidelines

Colors, typography, logo usage rules, and tone of voice.