Who we are
We’re bringing together smart minds from different experiences, disciplines and cultures to produce not only a pioneering product, but also a world-class company.
Find out more about the people and teams at Smarkets here.
About Smarkets
Smarkets is an award-winning, product-led, sports betting company headquartered in London that processes billions of pounds in traded volume each year.
We operate two main products - the Smarkets exchange, a sophisticated betting exchange and prediction market platform, and SBK, an app that delivers industry-disrupting odds by drawing prices from the exchange and presenting them in a sleek, sportsbook interface.
Real-time financial technology
We’ve built and continue to enhance one of the largest and most technologically advanced betting exchanges with better odds than the competition.
Our Mission
Smarkets is fighting for what’s right in our corner of the universe, and that means fixing betting with a core focus on price and product.
Useful information
We believe that the probabilities generated by our prices can provide a valuable social utility thanks to the ‘wisdom of the crowds’ phenomenon.
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Press & Media
Smarkets and its exchange prices are regularly featured in top-tier publications, including the Wall Street Journal, Financial Times, Bloomberg, WIRED, and more.
To get in touch with our press team, please email press@smarkets.com.
A history of Smarkets
We began as a small group of investors and developers who saw the potential to apply financial trading principles to the online sports world.
Jul 2020
Exchange multiples
Smarkets introduces custom multiples on its exchange with the ability to both buy and sell.Apr 2018
Event record
A total of £57.4m is traded on the Grand National, the first time a single event on Smarkets has had more than £50m in volume.Aug 2017
100 people
Smarkets hires its 100th employee and also moves into new downtown digs in Los Angeles.2016
Dec 2016
Increased in-play functionality
New trade out and keep bets in-play features.Nov 2016
Deloitte Fast 50 success
Smarkets comes fourth in the annual Deloitte Fast 50 ranking of the fastest growing technology companies.2015
Dec 2015
New HQ
Smarkets moves in to a new top-floor office in trendy St Katharine Docks.Mar 2015
Smarkets passes £1bn traded
Smarkets surpasses £1bn lifetime trades after a record-breaking Cheltenham Festival.2014
Aug 2014
Smarkets adds more currencies
Smarkets adds a further 11 currencies to their offering.Apr 2014
Smarkets Affiliates
Smarkets launches an in-house affiliate scheme.Apr 2014
Smarkets surpasses £500m lifetime trades.
Smarkets passes £500m mark in total lifetime trades.Jan 2014
Smarkets release zero-delay management system
Smarkets release an innovative, zero-delay management system for live football markets.2013
Dec 2013
Smarkets on Android
A Smarkets App is now available for Android customers.Jul 2013
Smarkets launches new brand identity
Smarkets re-emphasises its position as a professional trading exchange with the launch of a new brand identity and key features enhancing the trading experience.2012
Apr 2012
Smarkets surpasses £100m lifetime trades
Smarkets passes £100m mark in total lifetime trades.Feb 2012
Smarkets adds another currency
Expansion to continental Europe with Euro added as currency.Jan 2012
Smarkets introduces 2% commission
Introduction of industry-low flat 2% commission structure.2011
Nov 2011
Smarkets surpasses £50m lifetime trades
Smarkets passes £50m mark in total lifetime trades.Feb 2011
Smarkets adds Horse Racing
Horse racing is added to the growing sports markets offering.2010
Dec 2010
Smarkets rated in the top 10 young European companies
The Wall Street Journal Europe identifies Smarkets as one of 10 young European companies that are leading the charge in the continent’s efforts to take on Silicon Valley.Oct 2010
Smarkets surpasses £1m lifetime trades
Smarkets passes £1m mark in total lifetime trades.Feb 2010
Smarkets opens for public trading
Smarkets exchange opens for public trading.2009
Aug 2009
Smarkets v1 is released
Smarkets launches its first, invite-only version of the exchange.2008
Jan 2008
Work on Smarkets begins
Hunter Morris and Jason Trost incorporate Smarkets and start programming the exchange platform.
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