Who we are
We’re bringing together smart minds from different experiences, disciplines and cultures to produce not only a pioneering product, but also a world-class company.
Find out more about the people and teams at Smarkets here.
About Smarkets
Smarkets is an award-winning, product-led, sports betting company headquartered in London that processes billions of pounds in traded volume each year.
We operate two main products - the Smarkets exchange, a sophisticated betting exchange and prediction market platform, and SBK, an app that delivers industry-disrupting odds by drawing prices from the exchange and presenting them in a sleek, sportsbook interface.
Real-time financial technology
We’ve built and continue to enhance one of the largest and most technologically advanced betting exchanges with better odds than the competition.
Our Mission
Smarkets is fighting for what’s right in our corner of the universe, and that means fixing betting with a core focus on price and product.
Useful information
We believe that the probabilities generated by our prices can provide a valuable social utility thanks to the ‘wisdom of the crowds’ phenomenon.
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